As a marketing consultant and business owner, I'm already reading up on the latest trends and documenting them to use on projects for my clients. These documents helps me create and optimize my clients' digital and print assets, help them build out their business strategy, and figure out where they're losing opportunities or profit.
I've invested a lot of time researching this over the last six months. So instead of having these guides just sitting on my computer, I'd prefer to share with anyone interested: Marketing professionals, other business owners, students, social influencers, and anyone who doesn't have the time to scour the internet for the latest trends. The low price gives me enough runway to keep updating it and it helps me make it affordable for whoever wants to learn about marketing.